FITNESS
Training you can actually keep doing.
Programmes, trackers and gear for people who want to get stronger without turning it into a second job. Built for consistency over intensity — the same principle as everything else here, pointed at a barbell.
THE BAR
Load it. The maths is the annoying part.
A 20kg bar and a rack of plates. Pick a target, load each side, and the bar checks you — because doing this arithmetic at six in the morning with cold hands is where the set actually goes wrong.
A loaded Olympic barbell on a rack, plates ordered heaviest to lightest, with a total weight readout.
Free to read
2 guides in Fitness, open in full — no signup, nothing held back.
The Missed Week: Coming Back Without Starting Over
You lose far less from a week off than the fear suggests — and far more from the restart that follows it. What to actually do on the first session back.
The Minimum Effective Week: Training When Life Is Full
The smallest amount of training that still makes you stronger — how to build a week you can keep in a bad month, and what to cut first when something has to give.
In Fitness
4 products — downloads, printed goods and gear.
Adjustable Dumbbells — What to Buy and What to Skip
The one piece of home gym kit worth the money for most people, plus the honest case for not buying it at all.
The Progress Wall Chart, Printed and Shipped
A large-format training chart printed on heavy matte stock and posted to you. Twelve weeks across the wall, marked with whatever pen is nearest.
The Strength Starter: 12 Weeks, Three Lifts, No Guesswork
A 12-week beginner strength programme built around three lifts, with every session printed out so you never plan a workout at the gym door.
The Training Log: One Page, One Week, No App
A free one-page weekly training log built to be written on with a pen. Sets, reps, load and how it actually felt — nothing else.
Writing
Notes from doing this, rather than from selling it.
The other departments
Same thinking, pointed somewhere else entirely.